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Case Study #1: China Station Restaurant
China Station came to us looking for a way to reduce the time and effort they were placing in taking increasing orders by telephone. With this in mind, we came up with a design for an automated online ordering system.
From a customer's point of view:
Customers are able to go to the China Station website, http://www.chowmeintogo.com, place an order online through the simple shopping cart, include delivery information, submit payment, and have orders delivered right to their door. This has alleviated the need for taking phone orders, which usually results in errors and has allowed China Station to concentrate on their core activity, which is making the order for their customers.
From China Station's point of view:
After the order is placed by the customer, the credit card systems accepts payment and faxes China Station full details of the order from the semibase server. This happens relatively quickly so there is no delay in the making and delivery of the order. All transactions and orders are accessible through an administrative area of the site which was also provided. This allows China Station to run report history of orders placed and hence better market to their customers.
Benefits:
- Decreased Labor Costs
- Decreased Error (no more misunderstood phone conversations)
- Increased Branding/Awareness
- Increased Efficiency
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